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Targeted Sales & Marketing
You've no doubt heard of the expression "selling snow to the eskimos" often used to refer to someone so good at selling that they could get anyone to buy anything! Selling your services requires skill. You need to know who your potential customer is, and convince them to try your goods and services, but more importantly to return again. They say you can rob anyone once, but a returning customer shows you that you're doing something right. Use our Sales & Marketing articles and tools to focus your efforts and to help you fill that bar every night!
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How to WOW your customers with THEIR credit card.
There can be few things your customers do more often in your bar/restaurant (apart from eating and drinking!) than handing over their credit/debit card for payment. This transaction has become so normal and such a part of your business that it can be easy to overlook the wow and marketing potential contained therein! . . . keep reading
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Stop with the set pieces when training your staff.
Can attitude outweigh skill? In some instances perhaps. By all means training a staff to a required service level should be at the top of any bar/restaurant priority list, but at some point you have to step back and let personalities come to the fore. . . . keep reading
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5 creative ways to use Twitter in your Bar/Restaurant.
Twitter can be a valuable asset when interacting with your customers on a daily, almost instantaneous basis. Inquiries, questions, daily specials, weekly events - these are all elements that can be captured and taken to another level with the interaction that a vibrant Twitter network can provide. . . . keep reading
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How you're killing your business with tension.
Think a first impression only matters on a job interview? Well surprise, your customers are interviewing you each time they come through the door. Attitude and atmosphere can be a game changer when your goal is a restaurant with a positive vibe. . . . keep reading
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How to get more group events at your bar
A good source of revenue for your bar can be generated from playing host to events, whether it's an office meeting, a bachelorette/hen party or something in between. Here's some helpful advice for making your venue as a choice destination for groups. . . . keep reading
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How to identify the audience you want to attract to your bar
Brian Lee
In the early planning stages with clients, I always ask whom they would like to target in their marketing efforts, and unfortunately, I often get the response, "everybody." That is, of course, a natural reaction for any bar owner/manager, but "everybody" is not a realistic goal. . . . keep reading
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Opening a Bar
